The value of short form
One of the early decisions I made about this blog is to keep the posts relatively short. In a world where people receive too many emails, people might actually read short, punchy blog posts instead of saving them for later. As much as I write for myself, making an impact on others depends on them actually reading my posts.
I see lots of other people doing long form posts on social media. Often each sentence is its own paragraph which suggests that these people did the same marketing training. I suppose it’s better than the other extreme of one, humongous paragraph.
On several occasions, I’ve seen people comment on the lead lines of a long social media post only to have the author respond that they missed the point. The point was towards the end and the person didn’t get that far. It makes me wonder whether these long posts are fit for purpose, need to be written differently or are for a different audience.
How often do you save long articles for later and never take the time to read them? What inspires you to read to the end?
Hopefully, my questions cause you to reflect on your own thinking, relationships or choices. Maybe I even inspire you to make positive changes.
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