Make it easy
Being involved with a few businesses, the number of applications I use is mind-boggling. From spreadsheets and word processing to notes and project management to messaging and website themes, the list goes on and on. Some I use so much that it’s like riding a bike. A few are critical and only used when making a change or if something goes wrong.
For example, I use FeedBlitz to email my blog posts to subscribers. I set up the feed over a year ago and had not looked at it closely since then. After getting some feedback from a reader, I took a closer look and decided to simplify the email and remove unnecessary elements.
As usual for such things, it took me longer than I expected. I had to relearn the software as if I had never used it and felt like an idiot more than once. After struggling to edit the old email template, I inadvertently deleted it before I figured out how to make a new one. Luckily, Trish helped me figure it out and I avoided the dreaded tech rage.
It was a good lesson. If you have customers or potential customers that come to your website or use your products and services, you should make it as easy as possible.
What do you do when you set something up and then forget how you did it?
Hopefully, my questions cause you to reflect on your own thinking, relationships or choices. Maybe I even inspire you to make positive changes.
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